Board Thread:Episode Discussion/@comment-33188476-20160321204831/@comment-25875828-20160413223437

My understaning of ratings and viewership is still done the same way. Counting  who watched the live broadcast. The assumption being you viewed the broadcast you saw the commecials. Take a show like Grimm you may have millions of viewers at 9:00 when it is viewed. But that does not include the millions that watch it later or re-watch it. I noticed amazon used to wait till about 4:00 am to make it available. Then it moved to 2:am. Now at midnight you can stream it. I would imagine the cabel and satelite market  makes up the bulk of the ways it is watched. Both of these medias promote the ability to time shift. How much actual value is actually gained from commercials. Everything I watch I wait till thirty minutes after the show starts so I can skip commecials. even the 11:00 news I start watching at 11:30. other then for a breaking coverage of something. I have not seen a commercial for over two years. Foot ball games the same way I lag my watch so I can skip the commecials.

I know networks are fnding it a problem. On directv they give you rewind ability (go to the start of a show when you start viewing in the middle). The rewind feature does not allow skips. I see this more as a way to force commecial viewing then as a convenience.

My basic question was this selling commecial space before, during, and after a show is short lived with more and more ways to view with out the commecials. It would be interesting to know has Grimm viewers actually gone down. Or have the viewers moved to other sources to view the show. Sources without commercials or sources that do not add to the stats. The only reason I even record it on Directv is in hope that it adds to the stats. But with it available to stream and midnight. I wait and watch the uninterupted version on amazon.

On another forum I proposed a way to do dynamic porduct placement. It involves have content players able to do post production in real time. This lets the show replace any product at the time a person is viewin the show. example last week Nick is drinking a coke, watch it next week it is a pepsi, next month it is acme cola. You could even change the cars they drive. It woudl work the same as they do the woge. The actor hold an analog which is taged instead of the object which then gets replaced.