Board Thread:Episode Discussion/@comment-33188476-20160216184228/@comment-33188476-20160309192628

MischiefGrimm wrote: Well, I think people might also need to take into account they don't just look at Friday night viewer ratings anymore. Now, many shows are also rated by all the views online they have, all the DVR/pre-recorded views, etc. etc. Friday night as a whole is a tough night to contest with too, people have to understand. Plus there are other factors to this, including the opinions of the heads of the studios (in this case NBC). So, think of it this way - possible renewable must take into account the airdate viewing, online viewings, DVR rewatches/viewings, opinions of the studio, and many other factors.

In saying this, I am very optimistic that Grimm will be renewed. All that matters is the demo from the night it airs. DVR and the others have no impact at all.